Suffolk Cricket and NV Play announce multi-year Live Streaming and Technology Partnership

Suffolk Cricket and NV Play are pleased to advise they have entered into a new three year partnership. This partnership will see NV Play become Suffolk Cricket’s official Technology Partner and Preferred Live Streaming Provider through until 2025. Furthermore, NV Play is proud to have been named an Associate Partner of Suffolk Cricket.

Suffolk’s men’s and Women’s 1st XI sides have leveraged NV Play’s technology over the past couple of years, and the new expanded partnership will build upon this foundation of success.  

NV Play’s award-winning cricket technology has been helping deliver the game at the highest levels for over 15 years.  We are proud to deliver ECB’s Play-Cricket Scorer Pro (PCS Pro) platform that helps drive high-end recreational and professional cricket across England and Wales, and is used by thousands of clubs & teams to capture tens of thousands of matches across the globe.

This exciting new partnership between NV Play and Suffolk Cricket leverages this experience, and will initially focus on delivering Suffolk’s new Live Streaming and Video Highlights offerings.  It will also include the introduction of a dedicated match centre on the Suffolk Cricket website to help fans stay connected to their teams throughout the season.

As a key part of the partnership, NV Play will be Suffolk Cricket’s Preferred Live Streaming Provider. This means Suffolk will be investing in fully maximising use of NV Play’s best-in-class video capture tools, whilst supporting Clubs across the County to embrace Live Streaming using PCS Pro and NV Play.

“We have worked with Suffolk Cricket for the past couple of years with the Men's and Women's first XI sides utilising our scoring, streaming and analysis platform, so we are excited to be able to deliver access to these elite tools and platforms and put them in the hands of recreational cricketers.

This is a natural fit for NV Play as we look to democratise access to our elite level platform, allowing recreational clubs to engage with live streaming, video highlights and performance analysis tools, often for the first time.”

Neil Fairbairn
Commercial Manager, NV Play

“Suffolk Cricket have already reaped the benefits of using the NV Play platform over the last couple of years.

This new partnership will provide additional opportunities such as live streaming promotions, increasing player performance analysis, and having our analysts supported by the NV Play team will help us push the way we look at our cricket capabilities overall.”

Andrew Squire
Chairman, Suffolk CCC

Neil Fairbairm, NV Play's Commercial Manager, explained how he feels the partnership will benefit both NV Play and Suffolk Cricket.

“For us it’s all about democratising our elite level platform and making it readily available to clubs and pathway players. One exciting element is talent identification and via NV Plays video analysis features this can become a great mechanism to unearth the County’s next big stars, whilst also allowing the Suffolk cricket fan base the chance to enjoy a more integrated match-day experience through the hosting of the interactive video scorecard and stream on the Suffolk website.”

The 2022 season will see Suffolk Cricket launch its new Live Streaming and Video Highlights service through the use of NV Play's Live Streaming for PCS Pro, which will help increase the profile & reach of the game across the region.

In addition to this, NV Play’s world leading Video Analysis and High Performance tools will be able to be deployed across Suffolk’s Pathways Programme, playing an important role in supporting, growing and developing the next generation of players.

Clubs can apply for funding to purchase the NV Play Live Streaming Camera Kits through the ECB's County Grants Fund under the Creating Welcoming Environments funding category in the Digitising section. 

Find out more about the County Grants Fund Scheme on Suffolk's website.

Later in the year, NV Play will hold a webinar for clubs and schools across the County, offering an overview & demos of their scoring, streaming and performance analysis capabilities.  

At NV Play, we're excited to expand our successful relationship with Suffolk Cricket and play a key role infurthing the growth, quality and inclusivity of cricket across Suffolk.

NV Play. Game Changing Software.